A couple weekends ago, I had an opportunity to attend a weekend symposium for USA Hockey’s American Development Model (ADM). The symposium was a 4-day invite only event that focused on this year’s implementation of the USA Hockey’s ADM at the 8U level, but subsequent levels (10U and 12U) were also discussed. The speakers were a healthy mix of USA Hockey ADM representatives, athletic development experts from other sports, hockey development experts from other countries, and cognitive development experts with an athletic population background. In other words, there wasn’t an aspect of long-term player development left untouched, which made it a truly eye-opening experience. This was especially true considering that I was the only one in attendance whose primary responsibilities were off-ice training in nature. Everyone else coached (which I miss) or was responsible for running an entire youth program/league.

I left the weekend with a ton of notes, an energized enthusiasm to improve the programs we write for our players (especially the younger ones, as this was the focus of the weekend), a deep appreciation for the research that went into revamping USA Hockey’s ADM, and also a sense of discouragement in anticipation of the obstacles they’re going to face in implementing it. In my opinion, USA Hockey has created the BEST long-term athlete development model in any sport in our country. It should be widely adopted, and quickly, but I suspect that they’ll meet a lot of resistance in implementing their message, especially as they approach older age groups and more “elite” organizations. I’ll talk a little more about the nature of this resistance in a future post, but for now I want to point out some of the problems (or less than ideal occurrences) with our current youth player development model.

Problem 1: Excessive Focus on Winning
As a disclaimer, I want to point out that I love winning, and hate losing. This isn’t a new habit; I’ve always been this way. As young as a peewee, losses stuck with me for weeks and really fueled my practice/training efforts. I will never suggest that winning is unimportant, only that it’s overemphasized too early in the development process. This is, in part, because adults (coaches and parents) place a personal high value on winning and lose sight over what the kids are really involved in the sport for. Bob Bigelow, who went from a clumsy high school basketball player to a 1st round NBA draft pick (13th overall), cited research from Vern Seefeldt inquiring as to why kids play sports. Responses below:

  • #1 reason kids play sports is to have fun
  • #2 reason kids play sports is to get better
  • #3 is exercise
  • #4 make friends
  • In 5-12 year olds, winning was ranked #12 (last)
  • In high school athletes, winning was ranked #8!

Take Home-Youth players want to PLAY, get better, be active, and have fun with their friends. Winning is important to them (as it is to coaches), but NOT at the expense of any of the above. This speaks to the importance of making roster sizes smaller at younger levels (e.g. 12U) to allow more practice and game activity and equal ice time distribution for ALL players, regardless of ability level, at these same ages. The focus at these ages should be on DEVELOPMENT, not winning. This will be a recurring theme throughout this post.

Problem 2: The Illusion of Elite Youth Players
This might be the topic that inspires the most hate-mail for me. The trend in recent years is to push for early specialization. This may be the result of rare successes like Tiger Woods, who focused on a single sport their whole life and grew to be a world-leader. If this is the case, the movement ironically ignores the HUNDREDS OF THOUSANDS of players in every sport that drop out because of burnout or nagging overuse injuries (or injuries masked as traumatic, that really have fatigue accumulation roots). Early talent identification is a necessary byproduct of early specialization. After all, there’s no sense in specializing in a sport if you’re not good at it. You’ll never win that way!

Bob Bigelow said something, only half jokingly, that really resonated with me. To paraphrase, he said something along the lines of, “every 6th grader in the country stinks, some are just worse.” He’s right, but it’s a hard concept to understand. When you see one player that is clearly a step ahead of the others, the instinctual reaction is to believe that player is “better” than the others.

 

If you look at the graph above, you’ll note that there are different developmental curves for neural, general, and hormonal growth. Unfortunately absent from this graph are markers of variability. I think we can all agree that kids develop at different rates. This is very apparent from a physical standpoint, especially from around the 12-16 age range, as you’ll see some players that look like little kids and others that look like adults. Less apparent, is that there is an EQUALLY divergent range of development rates from a neural standpoint. The players that appear more elite may have developed more proficient movement patterns sooner than there “less elite” counterparts. This has NO prediction of how the two players will compare when they’re both fully developed. However, the trend is to identify the more skilled player at younger ages, and place them on “elite” teams. Again, there is no such thing as an elite 12-year old, but that is ultimately how we identify kids at young ages. The ones we describe as elite have simply developed in one or more systems (e.g. neural proficiency and/or physical stature) sooner than the others that we now place in “less elite” teams/leagues.

I anticipate that at least one person reading this is thinking that they’ve seen kids that were stars at young ages and that were also stars when they were older. This could be an example of a “win” for early identification. Let’s assume that this person has also NEVER seen a young star that grew up to be a mediocre player as an adult, which is a stretch. The reality is that there are a TON of kids that are identified as talented (or big) at young ages that succeed at older ages; the question is why? Think about what happens in these elite youth organizations. They get better coaches, more ice time, and play with other more rapidly developed players (which helps stimulate creativity through observational learning). This provides exponentially more opportunities to develop.  In other words, our early identification “wins” can be categorized as a self-fulfilling prophecy. We take an early developer and give them better resources to develop over the long-term. If we held off on these segregations for a few more years, you’d be surprised at how many that would be overlooked in the current system would rise to the top. Unfortunately many of these kids are either lost in a poor development model or are discouraged from early failures and end up going a different route athletically (e.g. playing baseball, soccer, lacrosse, etc.).

Concrete evidence in support of this idea can be found in the “relative age effect”. Darryl Nelson, who also spoke at the ADM symposium, wrote a great article on this for Hockey Strength and Conditioning a while back. Below is an excerpt from Darryl’s article:

Some research by Adonna and Yates has looked at birth months of all Canadian players that have been in the NHL. There have been 883 players in the NHL born in January and February, 691 born in June and July, and 660 born in November and December. They have also found that birth rates in Canada are at the lowest in January and February and higher in the summer months. Therefore, January and February have the lowest birth rates and still produce the highest number of players. It seems that relative age effect is very prominent even at the highest levels of ice hockey.

The general idea is that players born earlier in the year are relatively older than players born later in the year. Therefore, they develop faster, appear to be better, and are put into an “elite” hockey track at young ages. The relative age effect either highlights a glaring flaw in our development process, or indicates that couples genetically primed for producing NHL stars tend to copulate more in the Spring than any other season.

Problem 3: An Inappropriate Contentedness with Current National Progress
Two years ago, Sidney Crosby scored a game winning goal to help Canada win the gold medal over the U.S. in the 2010 Winter Olympics. The Olympics provide a somewhat crude display of which country is best in sport. This result would imply that Canada is still on top, and that the U.S. is not far behind. An unspoken implication of this result is that the development models of these countries are superior and should be mimicked by others. Take a second to look at the two tables below of the Top 20 NHL scoring leaders for the last two seasons.

2010-2011 NHL Scoring Leaders

2009-2010 NHL Scoring Leaders

Breakdown by country:

2010-2011:

  1. Canada (10)
  2. Sweden (4)
  3. U.S. (2)
  4. Russia (1)
  5. Finland (1)
  6. Austria (1)
  7. Slovenia (1)

2009-2010:

  1. Canada (9)
  2. Russia (4)
  3. Sweden (3)
  4. U.S. (2)
  5. Austrian (1)
  6. Slovakia (1)

These tables paint a slightly different picture.  As you can see, Canada tops the charts and the U.S. is just able to edge out the hockey powerhouses of Austria and Slovenia! In reality, these figures only tell part of the story. From a development standpoint, the U.S. and Canada follow more similar models compared to European and Eastern countries. If we “cluster” the countries that way we get:

2010-2011:

  • North America (12)
  • Rest of the World (8)

2009-2010:

  • North America (11)
  • Rest of the World (9)

It’s interesting that the scoring leaders are more or less equally divided between North America and the rest of the world, especially in consideration of the raw number of players hailing from each country.

Hockey Playing Population by Country

This table is really telling. Look at the discrepancy between the number of registered players in Canada compared to the rest of the world. Do the same with the U.S. Viewed from strictly a population participation standpoint, Canada SHOULD win gold; the U.S. SHOULD win silver. Canada SHOULD have the most successful NHL players and the U.S. should be right behind them. In my opinion, these numbers really highlight the effectiveness of the development systems in other countries, especially Russia, Sweden, and Finland who are known for consistently producing some of the NHL’s most skilled players. I wonder how an All-Star team from the state of Minnesota would fair against Sweden? Would a Massachusetts team be competitive in a game against Finland? You can interpret this as you wish; to me, it made me question whether we’re doing a good job of developing players because of effective systems or because we have such a HUGE number of players in the game that it’d be difficult NOT to produce 20-30 extremely talented players.

On a smaller scale, we’re seeing a lot more kids from the Atlantic District move on to play Division I college hockey and some move on to play some level of pro. 15 years ago, this almost never happened. Now it seems almost normal. A couple weeks ago, I would have said that the hockey programs in this area have improved immensely and players coming out of the area and moving on to higher levels are evidence of that. While I think that is certainly a component of the success players from our area are seeing, I can’t help but look at the HUGE increase in popularity that the sport has enjoyed int his area over a similar time span. The number of ice surfaces and youth programs have roughly doubled, and as you’d expect, the number of kids participating has increased significantly too. Statistically, with the increased availability of hockey opportunities, you would expect to see more successful players, regardless of any improvement in the development systems.

If you take nothing else from this last discussion, understand that our hockey development systems have room for improvement. There’s no sense in saying whether we’re doing a “good” or “bad” job now; we can do better, and we should.

Take Home Message
The majority of the problems that youth hockey faces can be summarized by saying that we’re applying adult value systems to a youth sport. The current goal, spoken or otherwise, seems to be to have young players perform on the ice in ways similar to elite adults. This leads to things like an overemphasis on winning, early specialization, early talent identification, etc., and largely ignores the physical, mental, technical, and social development rates of young athletes. As a sport, and as a country, we can, should, and need to do a better job of self-examining our player development philosophies and systems. USA Hockey has done a lot of the leg work in providing a research- and experience-driven framework from which to start. It’s our job to adopt and adapt.

In a couple days, I’ll follow up with a post on the largest barriers the hockey community will face in attempting revamp their development systems. Until then!

To your success,

Kevin Neeld

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We’re wrapping up another great week at Endeavor. On a personal note, I’ve restored my eternal sense of optimism that tends to dwindle when I don’t eat, lift, or sleep as much as I’d like. It might also have something to do with the fact that I’ve watched this video at least once every day this week.

Turns out when you surround yourself with inspirational, unconditionally positive messages, you tend to be more positive! Although, I never thought Fresh Prince would be that source of inspiration. I’m also nearing the final stages (within 7 days) of completing a HUGE project, so stay tuned for announcements on that (you won’t want to miss it)!

There has been some exceptional content additions to Hockey Strength and Conditioning over the last couple weeks. In no particular order:

Video: International Hockey Panel with Igor Larionov
This is another USA Hockey American Development Model video that has leaked into our hands. Igor Larionov has about as impressive of a hockey success record as anyone, so it was great to get his perspective on an assortment of hockey development topics. If you’re a true student of the game, you’ll really enjoy this!

Click here to watch >> International Hockey Panel with Igor Larionov

Program: Beginner Phase 2 Off-Season Training Program from Darryl Nelson
Darryl Nelson added Phase 2 of his beginner off-season hockey training program. I recently read an article on this year’s NHL combine (someone posted this in a HockeySC.com forum thread) commending two players from Darryl’s USA NTDP on their performance in the off-ice tests. It’s great to see Darryl’s work being rewarded (indirectly). For the millions of hockey players out there aimlessly following unguided programs that lack organization and progressions (or any semblance of an intelligent thought in general), you’d be much better off just downloading Darryl’s program and following that.

Click here to get the program >> Beginner Phase 2 Off-Season Training Program

Video: Bar Complex from Sean Skahan
Sean added a video of a bar complex that he uses late in the off-season. This is typically the time of year where the off-ice training focus changes from hypertrophy or strength development to more of a work capacity orientation. This is in conjunction with an increase in on-ice work. Barbell complexes are certainly a means of developing this quality, assuming the athletes know how to perform all the involved exercises with perfect technique. This is especially important as fatigue tends to negatively affect exercise execution in general, Mediocre form in the beginning will quickly turn to garbage form. Whether you use the exact exercises Sean does in your barbell circuits or not, exercise proficiency should be foundational.

Click here to watch >> Bar Complex

Article: Hockey Strength and Conditioning Roundtable: Facility Design Edition

Last, and most awesomely, Mike Potenza, Darryl, Sean and I posted a roundtable discussion on facility design. The roundtable is a new feature we’re adding to Hockey Strength and Conditioning, and because well all have different backgrounds and work in relatively different settings, the diverse perspective should be insightful for our readers. Facility design was a great topic to kick off the roundtables because it will ultimately drive the design of your programs and provide guidelines (for better or worse) on what you’re able to do with your players. Facility design will determine maximum athlete volume, exercise selection, how to pair exercises, and the overall flow of the program. If you’re a hockey training professional this is a must-read. We’ve made a lot of mistakes at Endeavor that you can avoid my checking out the article.

Click here to read >> Hockey Strength and Conditioning Roundtable: Facility Design Edition

After you’re done reading the articles and watching the videos, hop on the forums and check out the two posts on the NHL Combine and the BU Psychology Professor and post your comments about those.

If you aren’t a member yet, fork out the $1 to test drive Hockey Strength and Conditioning for a week. If it’s not the best buck you’ve ever spent, I’ll personally refund you!


To your continued success,

Kevin Neeld

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Over the weekend I was able to catch up with an old hockey friend from Delaware and some of the Endeavor guys to watch the Flyers/Islanders game. The Flyers won, which means two things:

  1. They secured the 2nd place spot in the eastern conference going into the playoffs
  2. Anthony Renna, and the other two remaining Islanders fans, had to suffer through another disappointing defeat

(this is when Anthony politely reminds me that he watched the Isles win 4 consecutive Stanley Cup championships before I was born!)

…damn it

This is my favorite time of year. Our off-season training group starts to trickle back in and the playoffs are starting. In our area, this is also the time that youth programs have their tryouts, which means this is an emotional time of year for youth players and parents. Some will finish the tryout process happy with how they played and the team they’re on for the following year; others will be upset with getting cut and will blame “politics” (sometimes rightfully so) for their misfortune.

Getting cut is not an easy thing to go through. I know; I was cut from multiple teams going up through the youth ranks. Some of those years I thought I was clearly better than a handful of the kids that made it; other years I knew I could at least be competitive with those kids. I say this only to point out that I’m not unsympathetic to the players that draw the short straw. With that said, I think too many players let a bad tryout experience or bad interaction with a coach typecast them as a certain type of player, which usually has a negative effect on their confidence.

As I’ve said in the past, success at the youth level is great for confidence but inter-player comparisons at U-14 levels is somewhat of an apples-to-oranges comparisons. For any given development situation, the kids that mature faster are always going to stand out as “better”, but won’t necessarily maintain that advantage over the long haul. Regardless if you’re over-sized or under-sized, exceptionally skilled or new to the game, respected for your speed or known as the slow kid, until you get paid to play (and even through that point),

YOUR GOAL SHOULD ALWAYS BE CONTINUOUS IMPROVEMENT!

Making or getting cut from any specific team doesn’t change the goal. Either way, players should be looking for areas they can improve on and actively working to do so. This idea of continuous improvement is known as “kaizen”. Kaizen is a Japanese term that I heard Dr. Steven Norris mention in his USA Hockey American Development Model presentation on Long-Term Athlete Development. I first came across the word while listening to a presentation from internet marketing expert Mark Joyner, and it’s stuck with me ever since.

I think kaizen highlights something that most of the hockey world still views the wrong way. One of the things that really struck me about Dr. Norris’ ADM presentation is how similar his message was to Mike Boyle’s and Brian Burke’s, despite the three of them having little involvement with each other professionally. In youth hockey, there is an over-emphasis on labeling kids as either talented or un-talented at insanely young ages. I don’t mean insanely young like 4 (although this is insane); I mean insanely young like 14.

The message that this practice sends is that certain kids were blessed with some sort of hockey playing magic and have a real shot at playing higher level hockey, and the others weren’t and really don’t stand a chance of making it anywhere.

“A person can succeed at almost anything for which they have unlimited enthusiasm.”- Charles M. Schwab

Yet, there are countless athletes that defy these odds ALL the time, to the point that it’s hard to consider it defying the odds at all. In fact, the idea that “talent” even exists has been rightfully questioned. Our belief in the concept of talent is what perpetrates it, and the “star” athletes that we think have natural ability almost always have SICK work ethics and put in incredible amounts of time away from the spotlight.

Natural talent? Crosby is recognized by everyone that crosses his path for being one of the hardest working hockey players in the history of the sport.

You’d be amazed at how much better “untalented” players get when they start practicing on their skills sets regularly under the supervision of a coach that understands how to introduce appropriate skill progressions. Coming back to the Boyle, Burke, Norris trifecta, an underlying message to all of their presentations is that we need to stop viewing youth hockey players through an NHL scouting eye, and start encouraging them to have fun and improve constantly.

Whether you made the team you wanted or not, your focus should be on kaizen. Development is a marathon, not a sprint. The players that continually take steps in the right direction are inevitably the ones that succeed over the long-run. The players that lean on their success at young ages inevitably fall victim to mediocrity at higher levels. We’ve had a dozen kids make NCAA Division I commitments over the last year, and they all did it the same way: Be patient, work hard, continually progress. That’s the formula; players need to stick to it, regardless if they make the peewee or bantam team they wanted or not!

To your success,

Kevin Neeld

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I have to run a training session (another decade-long groin pain case that has magically resolved itself with some focused training) in a few minutes so I’m going to keep this short and sweet today.

Plus, I’m probably going to need a few minutes for another Icy Hot bath. Still a bit sore from Wednesday’s lift:

On to this week’s content…

Darryl Nelson added an AWESOME video from Dr. Steven Norris from one of the ADM seminars. I’ve said in the past that USA Hockey is doing all the right things right now with their American Development Model; they have all the right people providing information to their organization. Every time I get access to one of these videos I watch it 3-4 times and take notes throughout. I’m only about 20 minutes in to this one, but I can already tell it’s one of the most-see videos.

A few of the messages that really stood out to me so far:

“Every idiot, including me, can organize a competitive schedule. That tells you NOTHING about the program.”

This really speaks to the marketing strategies some youth and tournament programs use and highlights the need to look at what coaches are doing to DEVELOP players, not just showcase them.

“Be patient while all hell breaks lose during puberty.”

I’m becoming known now for saying that testing youth is a senseless practice and shouldn’t be done. Whether we’re talking about hockey performance or overall athleticism, the fact is that every kid is going to develop at different rates and the adolescent years are especially volatile in this regard. This is ANOTHER reason why players shouldn’t get discouraged if they don’t make the PeeWee team they want. You see a lot of dominant peewees (U-12) that are mediocre midgets (U-18); early developers stand out at young ages. Keep doing the right things and you’ll win out over the long run.

I have a lot of notes (already), but one of the ideas that jumped out at me was that for the first 10 years of life, kids learn best through demonstration, and even better when this demonstration is performed by someone in close proximity age-wise to their peer group. In other words, a 10-year old will learn better from watching a 12-year old demonstrate or perform than he would from watching Ovechkin or Crosby. This is probably why so many athletes benefit from having an older sibling that is competitive in the same sport, and highlights an idea I’ve been pushing on you for years-GO WATCH GAMES AT THE NEXT LEVEL! Whether it’s a Tier II player watching a Tier I game at the same age level or a Tier I player watching a Tier I game at the next age level, the important thing is that players are getting exposure to what lies ahead. It’s not just about preparation; it’s about idea generation, and mental rehearsal.

Like I said, I’m only 20 minutes into the video. I’m sure there will be more great stuff throughout the rest of it. Check it out for yourself!

Watch the video here >> Long-Term Athlete Development from Dr. Steven Norris

Sean Skahan added Phase 2 of his ACL Rehab program to the site. Always great to see what someone with Sean’s experience is doing to bring a player back from one of these injuries. Seeing “return to play” programs can also shed some light on things we can do to avoid the injuries from occurring in the first place.

Check it out here >> ACL Rehab Phase 2 from Sean Skahan

Lastly, my friend Dennis Adsit asked a great question (rather, a series of great questions) on the forum about the idea of restoring proper hip function after the season. Definitely worth a few minutes of your day to read the responses.

That’s a wrap for today! If you aren’t a member yet, shell out the $1 to test drive Hockey Strength and Conditioning for a week. If it’s not the best buck you’ve ever spent, I’ll personally refund you!

To your continued success,

Kevin Neeld

Please enter your first name and email below to sign up for my FREE Athletic Development and Hockey Training Newsletter!

Monday’s post dove into some of the common misconceptions about elite hockey development (and athletic development in general for that matter), with cameo appearances from a young Tom Brady and Sidney Crosby. In case you missed it, you can check it out here: Random Hockey Development Thoughts

Writing that post made me think about a couple other things that I probably should have told you a long time ago.

Endeavor Internships

First, and probably most time-relevant, we’re currently accepting applications for interns at Endeavor Sports Performance this summer. A few people have hopped on the forums at Hockey Strength and Conditioning (which is an awesome use of the very talented/experience audience on the site) and inquired about good hockey training internships. We have 3-4 spots available. Last year we drew interest from people ranging from local universities to Canada to Australia.

Our past interns have gotten a lot out of their experience with us. On top of being surrounded by passionate people that continually want to learn and get better (both coaches and athletes), our off-season hockey group includes a wide variety of skill (on- and off the ice). I know it’s a lot “sexier” to work with NCAA D1 and professional athletes and that’s what most interns are looking for. In truth, these experiences are great for networking (and general exposure), but probably not as good for coaching. Athletes at these levels tend to move extremely well and don’t require a lot of coaching, just some simple cuing.

In contrast, younger athletes need A LOT of help (turns out sitting on your ass for 22 hours a day isn’t great for building athleticism), and it’s the practice you get coaching these athletes that really helps you understand how to use efficient coaching techniques, change your language based on the athlete, and ultimately to become a better coach. Because we have players ranging from Tier II youth PeeWee programs to those in pursuit of permanent NHL roster-spots, you get the best of both worlds.

In addition to experience, the other two main reasons to pursue internships are to network and potentially pursue employment. Since I’ve joined Endeavor, we’ve had 6 interns. We hired 4, one went on to pursue a different career path, and another had a job lined up for immediately after his internship and is now going back to school in pursuit of his DPT. If you’re interested, go to the link below to read more information and to download the application. You can email the finished ones to me or fax them to Endeavor at (856) 269-4153.

>> Endeavor Sports Performance Internships <<

Endeavor Sports Performance Website

I’ve alluded to this in the past, but I do a lot of writing for the Endeavor site. Because we work with athletes in all sports, the writing tends to discuss sports other than hockey (although I do write about hockey too), general athleticism, and research related to performance enhancement. If you don’t work with hockey players and/or just want more of the good stuff, I highly encourage you to go over to Endeavor’s site and check out the blog:

>> Endeavor Sports Performance Blog <<

And follow us on youtube:

>> Endeavor Sports Performance YouTube Page <<

You’ll get all sorts of great stuff…like how to eat fruit, functionally:

…Never give a Canadian a camera

A few noteworthy posts to get you started:

The Truth About ACL Injury Prevention

High Quality Breakfast for Teenage Athletes

Long-Term Athletic Development: Training Youth Athletes

Strength and Conditioning Programs for Youth Athletes

Why Every Athlete Should Get Hurt…Once

USA Hockey’s ADM (American Development Model)

The more I learn about what USA Hockey is doing with their new ADM the more I support it. Since I started playing, it seems like the American development model has simply been wrong. We play way too many games, we practice too little, and most practices don’t make good use of the ice to enhance skills. There is a reason why, in general, the NHL’s most skilled players are consistently from overseas. From what I understand, Canada is similarly “backwards” in their systems, but hockey is so much more popular there that more talent seems to rise through the ranks, possibly despite the overall development structure.

This certainly isn’t to undermine the jobs that the thousands of coaches in both countries are doing, only to say that we need a better development framework so that new coaches have better plans and philosophies to draw from and so we can be more consistent in our teachings across the country. Naturally, I’m also of the opinion that off-ice training is a necessity, not a luxury, at least not for players that are serious about pursuing elite levels. USA Hockey has done an outstanding job of “righting the ship” so to speak. If you aren’t familiar with the ADM, you can read up on it here:

>> USA Hockey’s ADM <<

If you’re coaching, I urge you to look into this and do your best to begin implementing these concepts immediately. On an international level, it seems that the US has found some success because of their heart, not because they have comparable talent to their Canadia, Russian, Finnish, and Swedish competitors. I think, if coaches and parents buy into what USA Hockey is providing in the ADM, we’ll start to see the U.S. dominate internationally because of improved skill sets. Of course, if everyone takes the “what we’re doing now is fine” approach, we’ll simply continue to tread water.

It’s up to us to make a change! I’m in. Are you?

To your success,

Kevin Neeld

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