Over the past several months, we’ve had more internship applications flood in for this Summer than we’ve had for any term in the 4 years that I’ve been at Endeavor. This, I believe, is a result of some of the networking we’ve done with local universities/colleges and the fact that Endeavor has become increasingly visible in the area and on a national scale, as we’ve received applications from students all over the country and a few from abroad. I’m always humbled when someone wants to intern and/or spend time observing at our facility, and am happy to see students being proactive about their future.

Throughout my interactions with these prospective interns, I’m realizing more how much of a wake-up call some students need. It seems that some students are more interested in making $8/hour standing on the floor of their local gym than they are about making sacrifices to pursue a quality learning experience. This is something that I’ve heard other coaches reference in the past, but I hadn’t seen much of it. I recognize that it isn’t always easy for students to volunteer their time in unpaid positions for several months. That said, not easy and not worth it are completely different things. It’s interesting that students will spend between $20,000-$150,000+  in a college education, much of which won’t directly translate into improved ability in a strength and conditioning setting, but can’t find a way to muster up a roughly $1,500 sacrifice in living expenses to intern. My friend, colleague, and former internship supervisor Eric Cressey wrote a great article on this topic that I highly recommend reading:

  1. Is an Exercise Science Degree Really Worth It (Part 1)
  2. Is an Exercise Science Degree Really Worth It (Part 2)

To backtrack slightly, I think some students view internships as a necessary evil to get college credits and finish their degree. “Why do I have to work for free?” In reality, internships are, by far, the best opportunity to learn training theory, program application, the art of coaching, and build a network of professionals in the field, all of which are critical to finding quality job opportunities in the future. If you want to get a decent job in collegiate or professional strength and conditioning, you’ll have to pay your dues.

For what it’s worth, I’m not preaching here. Over the course of my college experience, I interned at the University of Delaware working with football, men’s basketball, women’s volleyball and field hockey, at a private high school working with the athletes in every sport (where I was provided with an opportunity to write the programs and run the sessions), UMass Amherst with men’s ice hockey, women’s basketball, men’s soccer, and men’s and women’s skiing, and finally at Cressey Performance, where I gained exposure to training in a private setting with a wide range of clientele, from high school athletes to bad-ass senior citizens. Throughout those years, I’ve also taken advantage of opportunities to visit and observe at Michael Boyle Strength and Conditioning, Boston University, Holy Cross, Quinnipiac, and Nick Tumminello’s place in Baltimore.

The summer I interned at Cressey Performance I passed up an opportunity to run a series of hockey clinics in the Delaware area, and paid out of pocket to take a Functional Anatomy class that was part of BU’s DPT program. It’d be tough to directly quantify this, but I’d estimate that this decision, to live in Worcester, take a class at BU, and intern at CP was probably a $10,000-15,000 swing in the negative direction. And I can say, without hesitation, that it was the single best decision I’ve ever made. My only regret is that I didn’t wise up and start interning earlier.

To provide a quick illustration of the power of networking through these experiences, I volunteered under Chris Boyko at UMass Amherst. Chris introduced me to Eric at a seminar that Eric was speaking at, and Chris and I attended. This is where I talked to Eric about interning, which I received in part because of Chris’ recommendation. During my internship at CP, Eric introduced me to Mike Potenza, who was and still is the Strength and Conditioning Coach for the San Jose Sharks. Mike has become a friend, an incredible resource, a business partner, and has provided me with an opportunity to come out to help with their prospect camp and pre-season training camp. Eric also put a great word in about my coaching ability to Mike Boyle, who later provided me an opportunity to work with the USA Women’s National Hockey program.  In other words, just about every experience I’ve had in professional and national team programs can be traced back to an introduction made through an internship experience I pursued. And this is strictly a discussion of the power of networking, let alone the indescribable amount I learned in all of these experiences about strength and conditioning, coaching, business, and family, among other things. I’ve also neglected to message the number of other coaches I’ve been fortunate to be introduced to, who collectively have been a huge educational resource for me, many of which have also become friends.

Everything I’ve been able to accomplish I owe to the terrific mentors I’ve had over the years, many of which I met directly or indirectly through internships. My situation isn’t at all unique. Almost every coach I know has a similar history of internships, volunteer experiences, and assistantships that have provided them with what they needed to be successful at jobs they enjoy, to live their dream. So when I hear students say things like “I can’t afford to spend a Summer interning”, I can’t help but think, “you can’t afford not to.”

To your success,

Kevin Neeld

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A couple weekends ago, I was fortunate enough to attend Joe Dowdell and Mike Roussell’s Peak Training and Diet Design Seminar at Peak Performance NYC. I had planned on doing a recap of the event, but my friend Tony Gentilcore beat me to it. Check out his re-cap here: Learnification: My Weekend at Peak Performance.

Kale: the fuel for Tony’s big brain biceps

He also did a preview to the review, which you can find here: The Preview to the Review of the Peak Training and Diet Program Design Seminar

At the end of the 2-day event, Joe and Mike invited me to sit on their expert panel for a Q&A with the attendees. It was an honor to be up there with guys like Tony, John Romaniello, Jim “Smitty” Smith from the Diesel Crew, and Dr. Perry Nickelston.

Emily always says I have no sense of fashion, but I was the ONLY one that color-coordinated their beard with their shirt.

At one point, someone asked a question about what advice we would give trainers and strength coaches that really want to be successful in the industry. This was a great question, and the responses the other guys gave were outstanding. One of the points I really tried to emphasize is that it’s important to become a good COACH.

If you’ve read any of my stuff in the past, you know that I place a premium on staying current with relevant research and innovative training methods. I also think it’s important to test new things to ensure that we’re constantly finding improved ways to train our athletes and clients. Because of the internet-driven gold rush, there seems to be an ongoing contest of who knows more, and less emphasis is being placed on how to actually coach athletes. This is creating an increasingly large discrepancy between intellectual and inter-personal knowledge. In other words, there are really bright people in the training industry that aren’t great at implementing everything they know. As Mike Boyle always says, “people don’t care how much you know until they know how much you care.”

Another trend, one that I doubt will ever disappear, is that strength coaches only want to work with elite athletes. I made a comment during the expert Q&A that from a coaching standpoint I don’t do anything with our elite hockey players. That’s not really true.  Our high level hockey players require a more in-depth focus on assessment and personalized program design. These athletes have put a ton of miles on their body, and tend to have greater compensation patterns and injury-prevention concerns than players competing at lower levels. My point was that elite level athletes are extremely neurologically efficient, and tend to do things pretty well with very little coaching. Many already have a few years of training experience under their belt and have been taught the basics of lifting. There is a lot to be gained from coaching elite level athletes, but it’s certainly not the best way to learn to coach. I recognize there is an assumption that the best training professionals are working in professional sports, and therefore working with high level athletes is an indication of competency. There are, in fact, many extremely bright and able coaches in professional sports. But not EVERY person that works in pro sports is not the best; many networked their way into those positions.

On the other side of the athletic continuum are the motor morons. These are the kids that move like shit, have never been taught anything (at least not correctly), and go blank when you try to cue them on anything. Some of these kids may even have pretty well-developed skill sets in their sport of emphasis, and therefore are successful despite a lack of any foundation of athleticism (which invariably catches up with them in the form of poor performance and/or injury). If a coach can get THESE kids to perform exercises correctly and move properly, THAT is the ultimate sign of competency. It’s the experience you develop working with these kids that teaches you how to use different language to make each individual understand what you’re looking for, and how to look for and correct common movement impairments/abnormalities. In other words, this is how you learn to coach effectively.

Coaching is an art, and one that needs to be refined for different training environments. I tell the coaches on our staff at Endeavor that they should try to think of ways to teach every exercise we do in 10s or less and use language that they can use to cue athletes from across a room. The textbook approach of walking each athlete through every exercise step-by-step would result in 4-hour training sessions. It’s not practical. Give the athlete enough to get started, make sure they understand the postures associated with proper exercise technique that purvey most exercises and let them get started. Not every athlete makes the same mistake and telling every athlete every step of every exercise is excessive. Let them try it, see where they err, and correct accordingly.

Take Home
If you’re a young coach, don’t be in a rush to work with professional athletes; be in a rush to become an outstanding coach. We need more great coaches at the youth level anyway, but this is certainly the best place to refine your coaching ability. If you want to become a good coach, find a strength and conditioning coach that seems to “get it” in terms of understanding proper movement, that works with a high volume of athletes, and ask to intern or volunteer. If you’re looking, I highly recommend getting in touch with people like Tony and Eric Cressey (Cressey Performance in Hudson, MA), Mike Boyle (MBSC in Woburn, MA), Brijesh Patel (Quinnipiac University in Hamden, CT), Jeff Oliver (Holy Cross in Worcester, MA), and Robert dos Remedios (College of the Canyons in Santa Clarita, CA).

To your success,

Kevin Neeld

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I always like free stuff, and research has shown that I’m not alone in that area. In fact, the word free is the single-most powerful word in all of marketing today. Ever go into the grocery store needing 1 of something and fall victim to the buy 3 get 1 free offer? “I don’t even know what I’ll do with 4 12-packs of toilet paper…but it was FREE!”

…Maybe that one’s just me, but I still think you’ll appreciate a few free samples of the Coaching Calls from my new Ultimate Hockey Development Coaching Program:

Eric Cressey (Cressey Performance)


Jim Snider (University of Wisconsin)


Joe Heiler (Sports Rehab Expert)


Kim McCullough (Total Female Hockey)


Jared Beach (Endeavor Hockey)


Brian St. Pierre




These are just small pieces of what this program has to offer, and you can access all the calls for FREE. Click the link below to register for the program now; you’re running out of time!

=> Ultimate Hockey Development Coaching Program <=

To your success,

Kevin Neeld

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Over the Summer I was fortunate to spend some time at Cressey Performance. They had a lot of their baseball guys doing dynamic variations of medicine ball exercises I had seen previously. By dynamic I mean adding some movement (such as a skip or reverse lunge) ahead of the throw. I was thinking of how to incorporate a lateral movement pattern into an explosive throw and came up with this one.
The idea is that you decelerate a lateral movement (as you would in any stopping or cutting movement), and then transition into an explosive hip movement, transferring the force through your core and into your upper body.

I’m becoming more attached to incorporating exercises like this before a training session as they’re effective at stimulating the nervous system and reinforcing proper movement and force transfer.
This if the first time Christen has ever performed this exercise, so you can see she’s a little inconsistent from rep to rep, but she does a pretty good job. In the future I’d coach her to transition from the “drop” to an explosive leg drive a bit quicker. Give it a shot yourself. Let me know what you think.

[quicktime] http://www.kevinneeld.com/videos/Eagle-Lateral%20Lunge%20to%20MB%20Shotput%201.mov[/quicktime]

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